Senior Marketing Manager, Life Science Research – EMEA

About This Role

BD Biosciences, a segment of Becton Dickinson (BD), is a global leader in providing innovative solutions that advance the fields of biomedical research and clinical diagnostics. Our technologies are instrumental in enabling scientists and clinicians to better understand, diagnose, and manage various diseases, ultimately improving human health worldwide. We are currently seeking a highly motivated and experienced Senior Marketing Manager for Life Science Research to join our dynamic EMEA team. This pivotal leadership position is designed for a strategic thinker and an accomplished marketing professional who will be instrumental in driving marketing excellence and significant business growth across the diverse and expansive markets of Western Europe, Eastern Europe, the Middle East, and Africa. Reporting directly to the Marketing Director, BD Biosciences EMEA, this role offers a unique opportunity to shape the future of our Research Flow Cytometry and Single-Cell Multiomics portfolios. The successful candidate will be based in the picturesque Canton of Vaud, Switzerland, a hub for life sciences innovation, and must possess the necessary work authorization to thrive in this critical regional role. This is more than a marketing position; it's a chance to make a profound impact on scientific discovery and patient care by leading the adoption of cutting-edge research tools across a vast and varied geographical landscape.

Key Responsibilities

• Developing and executing comprehensive, insight-driven marketing strategies for the Research Flow Cytometry and Single-Cell Multiomics platforms across the EMEA region, aligning with global brand strategies and regional business objectives.
• Conducting in-depth market analysis, including competitive intelligence, customer segmentation, and trend identification, to uncover new growth opportunities and inform strategic planning.
• Leading the planning and successful execution of new product launches and portfolio expansions within EMEA, ensuring effective market penetration and adoption.
• Designing and implementing integrated marketing campaigns utilizing a multi-channel approach, including digital marketing, content marketing, scientific conferences, webinars, and educational events, to drive demand generation and brand awareness.
• Collaborating closely with regional sales teams to develop effective sales enablement tools, training programs, and promotional materials that empower them to achieve ambitious sales targets.
• Managing marketing budgets effectively, allocating resources strategically to optimize ROI and achieve predefined marketing KPIs.
• Monitoring, analyzing, and reporting on marketing campaign performance, market share, and competitive activities, providing actionable insights for continuous improvement.
• Fostering strong relationships with key opinion leaders (KOLs), scientific communities, and customers to gather market feedback, identify unmet needs, and build advocacy for BD Biosciences' solutions.
• Working cross-functionally with global marketing, R&D, regulatory affairs, and regional commercial teams to ensure seamless execution of strategies and alignment across the organization.
• Championing a customer-centric approach, continuously seeking to understand and address the evolving needs of life science researchers.
• Driving strategic communication initiatives to position BD Biosciences as a leader in life science research technologies.

Requirements & Qualifications

• A Bachelor’s degree in Marketing, Life Sciences, Business Administration, or a related scientific field is required; a Master's degree or MBA is highly preferred.
• Minimum of 8-10 years of progressive experience in marketing within the life sciences industry, with a strong focus on research tools, diagnostics, or biotechnology.
• Demonstrable expertise and a deep understanding of Research Flow Cytometry and/or Single-Cell Multiomics technologies and their applications.
• Proven track record of developing and executing successful marketing strategies that have driven significant market share growth and revenue in a complex, multi-country environment.
• Significant experience operating within the EMEA region, understanding its diverse market dynamics, regulatory landscapes, and cultural nuances.
• Strong leadership capabilities with experience influencing cross-functional teams and managing projects effectively.
• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex scientific and business concepts clearly and persuasively to diverse audiences.
• Strategic thinking with an analytical mindset, capable of translating market data and insights into actionable marketing plans.
• Proficiency in English is essential; additional European languages (e.g., French, German) are a distinct advantage.
• The role is based in the Canton of Vaud, Switzerland. Candidates must hold a valid Swiss work visa or have existing work authorization for Switzerland prior to application.

Skills & Competencies

• Strategic Marketing Planning & Execution
• Market Analysis & Competitive Intelligence
• Product Lifecycle Management & Launch Excellence
• Digital Marketing & Multi-channel Campaign Management
• Sales Enablement & Commercial Partnership
• Cross-functional Leadership & Influence
• Data-driven Decision Making & ROI Analysis
• Expertise in Research Flow Cytometry & Single-Cell Multiomics

What We Offer

BD Biosciences is committed to fostering a culture of innovation, collaboration, and continuous learning. Joining our team means becoming part of a global leader dedicated to advancing the world of health. We offer an exciting opportunity to work with cutting-edge technologies that are shaping the future of scientific discovery. You will have the chance to make a tangible impact on research outcomes across a vast and diverse region, contributing to our mission of advancing health.

• Competitive salary and performance-based incentives.
• Opportunities for professional development and career advancement within a global organization.
• A collaborative and inclusive work environment.
• The chance to work on innovative products that contribute to significant scientific breakthroughs.
• Contact employer for detailed benefits information.

How to Apply

If you are a highly strategic and results-oriented marketing leader with a passion for life science research and a proven ability to drive growth in diverse markets, we encourage you to apply. Please submit your comprehensive resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role through our careers portal. We look forward to reviewing your application and exploring how your expertise can contribute to the continued success of BD Biosciences in EMEA.