Regional Revenue Marketing Manager (DACH, Nordics, Benelux)

About Wolters Kluwer

For over 180 years, Wolters Kluwer has been at the forefront of innovation, empowering professionals and organizations worldwide to make critical decisions with confidence. We are a global leader in professional information, software solutions, and services, dedicated to helping experts in the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare sectors achieve superior outcomes. Our unwavering commitment to supporting and facilitating the complex work processes of our clients is driven by a vision to shape the future through intelligent solutions.

With a global presence and a diverse team of more than 20,000 colleagues, Wolters Kluwer thrives on a culture of continuous innovation and customer-centricity. We are a technology-oriented international company, leveraging cutting-edge advancements to deliver unparalleled value. Our success is fundamentally rooted in our ability to 'think smart' and, most importantly, to 'listen' intently to the evolving needs of our customers. By striving for excellence in every endeavor and taking immense pride in the quality and impact of our work, we enable our customers to navigate complexity, enhance productivity, and achieve their strategic objectives. Join us in our mission to deliver expert solutions that make a meaningful difference in the world.

About This Role

Wolters Kluwer is seeking a dynamic and results-driven Regional Revenue Marketing Manager to lead our strategic marketing initiatives across the vital DACH (Germany, Austria, Switzerland), Nordics (Denmark, Finland, Norway, Sweden), and Benelux (Belgium, Netherlands, Luxembourg) regions. This is a pivotal role for an experienced marketing professional who is passionate about driving measurable revenue growth through innovative and data-led marketing strategies. You will be instrumental in shaping our market presence, generating high-quality demand, and accelerating pipeline velocity within these key European markets.

As the Regional Revenue Marketing Manager, you will be responsible for the end-to-end planning, execution, and optimization of integrated marketing campaigns designed to attract, engage, and convert target audiences. This role requires a strategic thinker with a hands-on approach to implementing demand generation programs, leveraging marketing automation, and collaborating closely with regional sales teams to align marketing efforts with sales objectives. You will be a key player in ensuring that our marketing investments deliver significant return, contributing directly to the commercial success and expansion of Wolters Kluwer in these crucial territories. If you are a proactive leader with a proven track record in B2B revenue marketing and a deep understanding of these diverse regional markets, we invite you to help us shape the future.

Key Responsibilities

• Develop, implement, and manage comprehensive revenue marketing strategies and campaigns specifically tailored for the DACH, Nordics, and Benelux regions, aligning with overall global and regional business objectives.
• Drive demand generation and lead nurturing programs across multiple channels, including digital advertising, content marketing, email marketing, webinars, and regional events, to generate qualified leads and pipeline opportunities.
• Collaborate closely with regional sales teams to ensure seamless lead hand-off, sales enablement, and joint pipeline acceleration initiatives, fostering strong sales and marketing alignment.
• Utilize marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) to execute campaigns, track performance, and optimize the customer journey.
• Conduct in-depth analysis of marketing campaign performance, ROI, and key metrics, providing actionable insights and recommendations for continuous improvement and optimization.
• Manage regional marketing budgets effectively, ensuring efficient allocation of resources to achieve maximum impact and return on investment.
• Lead market research and competitive analysis within the DACH, Nordics, and Benelux markets to identify new opportunities, understand customer needs, and refine marketing strategies.
• Ensure brand consistency and message localization across all regional marketing materials and communications, adapting global campaigns for local market relevance and cultural nuances.
• Work cross-functionally with product marketing, content teams, and global marketing to develop compelling value propositions and integrated campaign assets.
• Contribute to the strategic development of Wolters Kluwer's marketing capabilities and best practices, sharing insights and successes across the organization.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Proven track record of 5+ years in B2B revenue marketing, demand generation, or performance marketing, with significant experience in a regional role.
• Demonstrable experience developing and executing successful marketing strategies for the DACH, Nordics, and/or Benelux markets.
• Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with diverse internal and external stakeholders.
• Fluency in English is essential. Proficiency in German, Dutch, or a Nordic language is a significant advantage.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strategic mindset with a hands-on approach to execution.

Skills & Competencies

• Strategic Marketing Planning
• Demand Generation & Lead Nurturing
• Marketing Automation & CRM Proficiency
• Performance Analysis & Optimization
• Cross-functional Collaboration
• Regional Market Acumen (DACH, Nordics, Benelux)
• Budget Management
• B2B Marketing Expertise

What We Offer

At Wolters Kluwer, we believe that our employees are our greatest asset. While specific benefits may vary by location and contract type, we are committed to providing a supportive and rewarding work environment where talent can thrive. We offer opportunities for professional growth, continuous learning, and career development within a globally recognized and innovative company. You will be part of a diverse and inclusive culture that values collaboration, excellence, and taking pride in our work. We strive to provide a competitive compensation package and a range of benefits designed to support your well-being and professional aspirations.

• Opportunities for professional development and continuous learning
• Collaborative and innovative global work environment
• Exposure to cutting-edge technology and solutions
• Contribution to impactful work that shapes the future of various industries
• Supportive culture focused on employee well-being

How to Apply

If you are a driven Revenue Marketing Manager with a passion for regional growth and a desire to make a significant impact within a leading global organization, we encourage you to apply. Join Wolters Kluwer and become part of a team that is shaping the future today. Submit your application through our career portal, detailing your relevant experience and why you are the ideal candidate for this exciting opportunity. We look forward to hearing from you.